Allen SEO | Increase your organic traffic with our scientific approach to Search Engine Optimization

Increase your traffic and your sales in Allen. Improve your search engine ranking with our expert SEO (Search Engine Optimization) scientists

Our Scientific approach relies on SEO Testing

Why rely on SEO testing?

  1. Find Out What Works, And Scale It Up

  2. Avoid Costly Mistakes

  3. Discover Opportunities

  4. Base Decisions On Data Instead Of Opinions

Search Engine Optimization

So, what is Search Engine Optimization?

SEO means optimising your website to make it trustworthy and more suited to search engines’ algorithms so they understand your site better and therefore rank it higher for your preferred keywords.

Search engine optimization or “SEO” isn’t just one magic service that instantly increases your search engine ranking and the amount of traffic heading to your website. SEO is a strategy made up of a combination of services that must be thought through, tailored to your business’ needs, and monitored regularly in order to be effective.

For example, an SEO strategy must include content design that not only ranks well in the eyes of a search engine bot but also makes for easy reading and navigation for your site’s users. A good SEO will be able to carry all of this out whilst keeping your content relevant to your business. However, content is just a small wheel in the massive machine that is SEO and keeping these wheels running smoothly at the same time is no easy task without the help of an expert.

Why should you optimise your website?

Optimising your site and its content will increase your online visibility and increase your traffic. There aren’t any disadvantages to better optimising your site to gain the trust and credit from search engines.

When done correctly, SEO can save you massive amounts of money and drastically increase your revenues. For example, with a good SEO strategy, you will reduce your advertising spending. Today, Google has replaced books, encyclopedias, shopping malls, and friends when in search of an answer, a product, or a service. 

With increasing skepticism toward publicity, more and more people rely on Google’s organic search to form an opinion, find a good or service. If you are not in the top first 3 results of the search engines for your keywords, you are missing 75% of the clicks…  If people want to find something or need the answer to a question, where do they go? Search engines…

When’s the last time you searched for something online and scrolled down to the bottom of the first page or even headed onto the second page to find your answer? A long time ago if ever.

SEO is an investment rather than an expense. In most industries,  a strong SEO will deliver more sales than your top employee for a fraction of the price. 

Identify the top ranking factors and discover what your website is missing

There are literally hundreds of ranking factors used by Google to rank a site. From keyword density to contextual words and backlinks, we can measure the under-optimization or over-optimization of a webpage for more than 300 measurable factors. 

Leadsier’s expert SEO understands how to optimize your website to get you to the top of the search results. How do we know? We have on hand a series of more than 400 scientific tests to help us understand Google Algorithms.

After years of studying search engine algorithms and implementing our research, we have found some ranking factors that will help your business reach the top position in the search engine results pages (SERPs). Some of those top ranking factors are:

  • Keyword Density
  • Direct traffic
  • Use of contextual words to support your keyword variations
  • Time spent on the site
  • « White hat » external links that point to your site (Backlinks)
  • Internal links strategy to push your “money pages” higher in rankings.
  • Textual content length
  • Structure of the keywords implementation in the text, titles, URL, sub-headings, meta title, meta description, image alt, etc.
  • Page Speed 
  • Core Web Vitals


All of the factors above add to the engagement value of any website or individual page. Our goal is to not only bring traffic to your website but even more importantly convert users to customers. Here at Leadsier, our SEO experts keep track of all the information and use the most relevant, up-to-date, and automated tools to ensure that your website does its best and covers all aspects. We offer the most effective scientific SEO strategies available in the market today to help your website appear for relevant queries, in front of the right audience on Google and other search engines.

The benefits of choosing to work with our SEO experts in Allen.

We will, of course, increase your website traffic, your leads, and your sales...but even more, we will show you how we do it.

SEO is more a science than an art. Our scientific approach can be duplicate and used by anyone that takes the time to master it. Let us show you how to create content that will get at the top of the search engine.

At Leadsier, we see our work with our clients not only as work but as a partnership. 

We know it can be daunting to outsource any kind of business strategy to someone else. That’s why we make sure that we discuss every step with you before carrying out any of our SEO strategies.

No black box and no surprise, we will be fully transparent and explain all of our actions. We will ensure that we are keeping all of the content relevant to your business and we are also able to carry your company’s ethos through the work that we produce so that no one will even know you are using a third party for your SEO strategy, think of us as an SEO ninja…

At the end of the day, for us, it is about making your business successful, because if you are successful then we are too.

Our Scientific Search Engine Optimisation services

We cover all aspects of scientific SEO and will increase your traffic and online visibility using various channels

Technical SEO

Technical SEO services are all about getting your website fit for crawling and indexing from search engine bots. Making your site easier to navigate and easier to understand will help search engine bots rank you for your relevant keywords and/or queries.

Keyword Research

Firstly we will conduct keyword research to see what keywords you are already ranking for and see if these are the correct keywords or best keywords for you. We will then add any keywords you may benefit from to bring in more traffic to your website. These may be keywords that will be easier to rank for or keywords that produce more traffic volume than the ones you are already ranking for.

On-page SEO

On-Page SEO means making your page just as good and understandable for bots as well as users. For example, optimizing your titles, subtitles, HTML tags, images and content. Keeping all of these departments relevant to your keyword helps readers and bots understand what your page is actually about and builds trust with the two of them, proving to them you are trustworthy and know what you are talking about. 

Local SEO

Local SEO is so important, especially for smaller businesses, using and optimizing Google My Business (GMB) we can help grow your online presence locally so that anyone in your service areas searching for your product or service can find you a lot easier and can even see you on the map. This also allows people to leave reviews about your business on google which can help build trust amongst other users searching for your service.

Content Writing

Here at Leadsier, we take pride in our content writing team who are experts in writing content that is relevant, SEO-friendly, but can also market and sell products effectively. Sometimes your content can be the difference between gaining a sale or not. If your content isn’t relatable to the client, they might not even read it, you want your content to inform and sell, not put people to sleep and send them to a more interesting site. Our team of content writers have got this part down to a T from jazzing up your product pages to writing interesting and informing blogs.

Real-time SEO Analytics

When working alongside Leadsier, you will never need to ask how your SEO strategy is going because we will always keep you in the loop with follow-ups, real-time analysis and monthly reports, we are also available to call anytime you have a question or idea about your strategy.


Backlinks are very important in building trust and credibility with search engines such as Google. Backlinks are links that are pointing to your site and/or referring people to your business. The more people that are talking about you, the more likely you will be trusted by both search engines and internet users. All of this credibility and trust is a massive running factor for your business’ website.

Leadsier’s Scientific Search Engine Optimisation Methods | How do we go about increasing your traffic?

Leadsier has a thorough and scientific process that we will tailor specifically to your business and its needs

1. Research & Analysis

First of all, we will research, analyze, audit and learn everything there is to know about your business and the market you are in from what strategies work to who your main competitors are. We will carry out this research by doing a full-scale audit of your site to see what it needs from an SEO point of view and then find everything we need to know about your market and competitors by researching ourselves using specialist software and databases but also by talking to you and getting to know you and your business inside out.

2. Create a Strategy

After conducting our research, we will then move on building our strategy using the data we have already gathered, we will build our strategy around what successful methods your main competitors are using and better them at it and also figuring out what they have missed out in their strategies to give us the upper hand.

3. Implementation

Then we get to work, we start to implement our strategy. We start with what we feel will benefit your business the most, whether that be a change of keyword, optimizing page structure such as your HTML tags or a content rewrite to make your page more relevant to what you are trying to rank for. Over time we will implement the full strategy, always adding to it, keeping it relevant and fresh. 


4. Position Tracking

Every change and every piece of work we implement gets tracked and monitored to see how we are progressing and if we need to make any changes or adjustments to our strategy, all the time keeping you in the loop with what’s going on through analysis reports. 

5. Monitor

Finally, what we at Leadsier constantly do is monitor. We monitor everything from your progress to your conversions but not only do we monitor you but we also constantly monitor search engines, looking for updates or any changes in ranking factors so that we can always stay ahead of the game.

Our Search Engine Optimisation Ethics

Here, at Leadsier we take not only our company’s ethics very seriously but also aim to carry your business’ ethos throughout our work too

Committed to our clients, and our clients only!

Your secrets are entirely safe with us! Our policy is to only take one client per field in their service locations and we will not partner with your competitors, but we do always keep a sharp eye on your competitors and what they are doing so that you are always prepared and can stay ahead and move beyond your business rivals. We know that Google’s #1 position cannot have two winners, so we must ensure that that winner is you!

Follow-ups are the backbone of our services

While other Search engine optimization and digital marketing specialists may leave you in limbo, that is not the case here at Leadsier. We know the importance of good reviews, repurposing, and revaluation. Therefore, our dedicated team will give you detailed updates on your progress, or where you need to do more in areas where you lack. They pay very close attention to your online presence and will inform you about not only the best-suited strategies but also when to apply those.

We talk simple yet meaningful and professional

Our goal isn’t to confuse you with technical jargon, but to help your understanding of the rules of the SEO game in a straightforward language. We communicate clearly and concisely so that we can work as a team in unison towards boosting the internet presence of your site. Our thoughts only revolve around your business and therefore so do our meetings and discussions. 

We’re always just a call away, quite literally!

Our clients mean everything to us and their satisfaction is our ultimate priority. We take pride in ensuring that no call to us goes unanswered and no query unresolved, ever. Our well-organized work methods ensure that no question or complaint comes between us and our valued clients. We hire only the best customer satisfaction experts and train them fully in-house so that they know fully how we operate and can always guide you to the best solutions, and most importantly, with a gleam in their voice, smile on their face, and care in their attitude! 

It is always just between you and us, strictly!

We value your trust and confidence more than anything and work solely on good faith. Our expert SEO team is bound by non-disclosure agreements meaning that our strategies to beat your competition remain in-house in a literal sense and never leave. We assign dedicated the best-suited teams to every client, and the customer’s confidentiality is their main responsibility. Not working with your competitors is just a very small part of this policy we treasure at Leadsier.

Talk to our SEO experts today about a free audit of your site!

Find out where you’re lacking and how we can help increase your online presence and traffic volume!

The Importance of SEO in Digital Marketing

In the world of digital marketing, one element reigns supreme: SEO. Short for Search Engine Optimization, SEO is the backbone of any successful online marketing strategy. It is the art and science of optimizing your website and online content to rank higher in search engine results pages, driving more organic traffic and increasing brand visibility. By incorporating SEO techniques into your digital marketing efforts, you can ensure that your website is easily discoverable by potential customers, and stay one step ahead of your competitors.

One of the main reasons why SEO is so crucial in digital marketing is its ability to generate targeted and high-quality traffic. Unlike traditional marketing tactics, SEO allows you to specifically target users who are actively searching for products or services related to your business. By optimizing your website with relevant keywords, meta tags, and other SEO techniques, you can ensure that your website appears in the top results when users search for specific terms. This not only increases the chances of attracting qualified leads, but also improves the overall user experience, leading to higher conversion rates and a stronger online presence.

Understanding the Basics of Search Engine Optimization

Search Engine Optimization, commonly referred to as SEO, is the fundamental practice of optimizing a website to improve its visibility and ranking on search engine result pages. The main goal of SEO is to attract organic, or unpaid, traffic to a website by ensuring that it appears higher in search engine results for relevant searches. Achieving a high ranking on search engines like Google requires understanding and implementing various techniques such as creating quality content, using relevant keywords, and building authoritative backlinks. By effectively applying SEO strategies, website owners can increase their chances of reaching a wider audience and gaining more organic traffic, ultimately leading to higher visibility and potentially, increased conversions and sales.

Key Factors to Consider for Effective SEO Strategies

When developing effective SEO strategies, it is crucial to prioritize keyword research. Thoroughly understanding which keywords and phrases are most relevant to your industry and target audience will set the foundation for your optimization efforts. This comprehensive research should encompass not only the most popular keywords but also long-tail keywords that may have lower search volumes but can yield higher conversion rates. By identifying and incorporating these key terms throughout your website content, you can improve your chances of ranking higher in search engine results and reaching your desired audience.

In addition to keyword research, on-page optimization plays a vital role in SEO success. This involves optimizing various elements of your website, including meta titles, meta descriptions, URLs, and header tags, to align with your chosen keywords. Strategic placement of these keywords in your content can significantly impact your website’s visibility and relevancy to search engines. Moreover, optimizing images and implementing schema markup can enhance your website’s overall user experience, making it more appealing to both visitors and search engine crawlers. By investing time and effort into on-page optimization, you can enhance your website’s search engine rankings and drive organic traffic to your site.

How to Conduct Keyword Research for SEO Success

One of the essential steps in achieving SEO success is conducting keyword research. This process involves identifying the most relevant and effective keywords to optimize your website’s visibility on search engines. Keyword research allows you to understand what terms and phrases your target audience is using to search for products or services in your industry. By incorporating these keywords into your website’s content, you can increase its chances of appearing in search engine results and attracting organic traffic.

To start your keyword research, begin by brainstorming a list of words and phrases that are relevant to your business or website. Consider what topics, products, or services you offer and how users may search for them online. Once you have a general list, it’s time to dig deeper into keyword tools, such as Google Keyword Planner, to gain insights into search volume and competition for these keywords. These tools can provide valuable data on search trends, related keywords, and the competitiveness of particular terms. By analyzing this information, you can refine your list, focusing on high-value keywords that have a good balance of search volume and competition. This will help improve the likelihood of your website ranking higher in search engine results, driving more organic traffic and contributing to your overall SEO success.

On-Page Optimization Techniques for Higher Search Engine Rankings

One important on-page optimization technique for achieving higher search engine rankings is keyword research. By conducting thorough keyword research, website owners can identify the specific terms and phrases that their target audience is using to search for information or products related to their business. This allows them to optimize their website content accordingly, ensuring that relevant keywords are strategically incorporated into the page titles, headings, meta tags, and body text. By using the right keywords in a natural and organic manner, websites can improve their visibility in search engine results and attract more targeted traffic.

Another crucial on-page optimization technique is creating high-quality and relevant content. Search engines prioritize websites that provide valuable and informative content to users. Website owners should focus on creating unique and engaging content that addresses the needs and interests of their target audience. This not only helps improve the user experience but also increases the chances of getting valuable backlinks from other websites. By regularly updating and refreshing their content, website owners can signal to search engines that their website is current and reliable, ultimately improving their search engine rankings.

Off-Page SEO: Building Quality Backlinks for Improved Visibility

Building quality backlinks is an essential aspect of off-page SEO. Backlinks are links from external websites that lead back to your own. These links serve as a vote of confidence, indicating to search engines that your website is trustworthy and relevant. By building high-quality backlinks, you can improve your website’s visibility in search engine results and attract more organic traffic.

To build quality backlinks, it’s important to focus on acquiring links from authoritative and relevant sources. This means reaching out to other websites in your industry and requesting a link to your website. Additionally, creating valuable and shareable content can naturally attract backlinks from other websites. It’s crucial to remember that quality is more important than quantity when it comes to backlinks. A few high-quality backlinks from reputable sources will have a greater impact on your SEO than numerous low-quality links. By consistently building quality backlinks, you can boost the visibility of your website and increase its chances of ranking higher in search engine results.

The Role of Content Marketing in SEO

Content marketing plays a crucial role in enhancing the search engine optimization (SEO) strategies of businesses. By creating high-quality and compelling content, companies can attract more organic traffic to their websites. This is because search engines prioritize websites that offer valuable and relevant content to their users.

Moreover, content marketing helps businesses establish their authority and expertise in their respective industries. By consistently producing informative and engaging content, companies can position themselves as thought leaders and build trust with their target audience. This, in turn, leads to increased brand visibility and credibility, ultimately boosting their SEO efforts. With effective content marketing, businesses can drive organic traffic, improve their search engine rankings, and ultimately achieve higher online visibility.

Mobile SEO: Optimizing Websites for Mobile Devices

In today’s digital age, it is imperative for businesses to optimize their websites for mobile devices. With the majority of internet users accessing the web through their smartphones or tablets, having a mobile-friendly website is essential for reaching a wider audience. Mobile SEO, or search engine optimization, plays a crucial role in ensuring that your website ranks higher in mobile search results, driving more organic traffic to your site. By incorporating responsive design, optimizing loading speeds, and improving user experience, you can enhance the visibility and accessibility of your website on mobile devices.

One of the key aspects of mobile SEO is responsive design. It involves designing your website in a way that it automatically adjusts to fit different screen sizes and resolutions. This ensures that your content is easily readable and navigable on various mobile devices, providing a seamless user experience. Additionally, responsive design is favored by search engines because it eliminates the need for separate mobile and desktop versions of your site, consolidating your SEO efforts. By adopting a responsive design approach, you not only improve your mobile rankings but also make your website more user-friendly for visitors across different devices.

Tracking and Analyzing SEO Performance with Google Analytics

To effectively track and analyze the performance of your SEO efforts using Google Analytics, it is essential to set up the necessary tracking codes and parameters. By integrating Google Analytics with your website, you gain access to valuable data on user behavior, organic search traffic, and keyword performance. This information allows you to monitor the effectiveness of your SEO strategies and make data-driven decisions to optimize your website’s performance.

Once your website is properly configured with Google Analytics, you can start tracking and analyzing SEO performance. One of the key metrics to monitor is organic search traffic, which reflects the number of visitors who find your website through search engine results. By analyzing this data over time, you can identify trends, spot areas of improvement, and measure the impact of your SEO efforts on attracting organic traffic. Additionally, Google Analytics provides insights into the specific keywords that drive traffic to your site, enabling you to optimize your content and targeting strategies accordingly. By regularly monitoring and analyzing these metrics, you can refine your SEO approach and drive sustainable organic growth for your website.

Best Practices for SEO in 2021

When it comes to optimizing your website for search engines in 2021, there are a few best practices that can help you stay ahead of the competition. Firstly, ensure that your website’s content is both high-quality and relevant to your target audience. Focus on creating informative and valuable content that not only attracts visitors but also keeps them engaged and encourages them to share it with others. Additionally, make sure your site is well-structured and easy to navigate, with clear headings and subheadings that accurately reflect the content on each page.

In addition to content, another key aspect of SEO in 2021 is optimizing your website for mobile devices. With an increasing number of people accessing the internet through their smartphones and tablets, it’s crucial to ensure that your website is mobile-friendly. This means that it should load quickly, have a responsive design that adapts to different screen sizes, and provide a seamless user experience across all devices. Implementing mobile-friendly features such as touch-friendly buttons, easy-to-read fonts, and optimized images will not only improve your search engine rankings but also enhance your visitors’ browsing experience.


What is SEO?

SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

Why is SEO important in digital marketing?

SEO is important in digital marketing because it helps businesses to attract organic traffic from search engines. By optimizing their websites, businesses can increase their online visibility, reach a wider audience, and drive targeted traffic to their site.

What are the basics of search engine optimization?

The basics of SEO involve optimizing website content, improving website structure and navigation, using relevant keywords, obtaining high-quality backlinks, and ensuring a positive user experience.

What factors should I consider for effective SEO strategies?

Effective SEO strategies should consider factors such as keyword research, on-page optimization, off-page optimization, mobile optimization, content marketing, and tracking and analyzing SEO performance.

How can I conduct keyword research for SEO success?

To conduct keyword research, you can use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer. Look for keywords with high search volume, low competition, and relevance to your business. Incorporate these keywords strategically into your website content.

What are on-page optimization techniques for higher search engine rankings?

On-page optimization techniques include optimizing meta tags, headings, URLs, and image alt tags. It also involves improving website speed, using internal linking, and creating high-quality content.

How can I build quality backlinks for improved visibility?

To build quality backlinks, you can reach out to other websites in your industry for guest posting opportunities, participate in forums and online communities, create valuable and shareable content, and leverage social media platforms.

What is the role of content marketing in SEO?

Content marketing plays a crucial role in SEO by providing valuable and relevant content to users. Creating high-quality content can attract backlinks, increase website traffic, and improve search engine rankings.

How can I optimize websites for mobile devices?

To optimize websites for mobile devices, you should use responsive web design, optimize page speed, simplify navigation, and ensure that content is easily readable on small screens. Mobile-friendly websites are favored by search engines and provide a better user experience.

How can I track and analyze SEO performance with Google Analytics?

To track and analyze SEO performance with Google Analytics, you can set up goals and conversion tracking, monitor organic search traffic, analyze keyword performance, and review user engagement metrics.

What are the best practices for SEO in 2023?

Some of the best practices for SEO in 2021 include prioritizing user experience, focusing on quality content, optimizing for featured snippets, leveraging voice search optimization, and embracing video content. It is also important to stay updated with the latest algorithm changes and trends in the SEO industry.