Amarillo SEO | Increase your organic traffic with our scientific approach to Search Engine Optimization

Increase your traffic and your sales in Amarillo. Improve your search engine ranking with our expert SEO (Search Engine Optimization) scientists

Our Scientific approach relies on SEO Testing

Why rely on SEO testing?

  1. Find Out What Works, And Scale It Up

  2. Avoid Costly Mistakes

  3. Discover Opportunities

  4. Base Decisions On Data Instead Of Opinions

Search Engine Optimization

So, what is Search Engine Optimization?

SEO means optimising your website to make it trustworthy and more suited to search engines’ algorithms so they understand your site better and therefore rank it higher for your preferred keywords.

Search engine optimization or “SEO” isn’t just one magic service that instantly increases your search engine ranking and the amount of traffic heading to your website. SEO is a strategy made up of a combination of services that must be thought through, tailored to your business’ needs, and monitored regularly in order to be effective.

For example, an SEO strategy must include content design that not only ranks well in the eyes of a search engine bot but also makes for easy reading and navigation for your site’s users. A good SEO will be able to carry all of this out whilst keeping your content relevant to your business. However, content is just a small wheel in the massive machine that is SEO and keeping these wheels running smoothly at the same time is no easy task without the help of an expert.

Why should you optimise your website?

Optimising your site and its content will increase your online visibility and increase your traffic. There aren’t any disadvantages to better optimising your site to gain the trust and credit from search engines.

When done correctly, SEO can save you massive amounts of money and drastically increase your revenues. For example, with a good SEO strategy, you will reduce your advertising spending. Today, Google has replaced books, encyclopedias, shopping malls, and friends when in search of an answer, a product, or a service. 

With increasing skepticism toward publicity, more and more people rely on Google’s organic search to form an opinion, find a good or service. If you are not in the top first 3 results of the search engines for your keywords, you are missing 75% of the clicks…  If people want to find something or need the answer to a question, where do they go? Search engines…

When’s the last time you searched for something online and scrolled down to the bottom of the first page or even headed onto the second page to find your answer? A long time ago if ever.

SEO is an investment rather than an expense. In most industries,  a strong SEO will deliver more sales than your top employee for a fraction of the price. 

Identify the top ranking factors and discover what your website is missing

There are literally hundreds of ranking factors used by Google to rank a site. From keyword density to contextual words and backlinks, we can measure the under-optimization or over-optimization of a webpage for more than 300 measurable factors. 

Leadsier’s expert SEO understands how to optimize your website to get you to the top of the search results. How do we know? We have on hand a series of more than 400 scientific tests to help us understand Google Algorithms.

After years of studying search engine algorithms and implementing our research, we have found some ranking factors that will help your business reach the top position in the search engine results pages (SERPs). Some of those top ranking factors are:

  • Keyword Density
  • Direct traffic
  • Use of contextual words to support your keyword variations
  • Time spent on the site
  • « White hat » external links that point to your site (Backlinks)
  • Internal links strategy to push your “money pages” higher in rankings.
  • Textual content length
  • Structure of the keywords implementation in the text, titles, URL, sub-headings, meta title, meta description, image alt, etc.
  • Page Speed 
  • Core Web Vitals


All of the factors above add to the engagement value of any website or individual page. Our goal is to not only bring traffic to your website but even more importantly convert users to customers. Here at Leadsier, our SEO experts keep track of all the information and use the most relevant, up-to-date, and automated tools to ensure that your website does its best and covers all aspects. We offer the most effective scientific SEO strategies available in the market today to help your website appear for relevant queries, in front of the right audience on Google and other search engines.

The benefits of choosing to work with our SEO experts in Amarillo.

We will, of course, increase your website traffic, your leads, and your sales...but even more, we will show you how we do it.

SEO is more a science than an art. Our scientific approach can be duplicate and used by anyone that takes the time to master it. Let us show you how to create content that will get at the top of the search engine.

At Leadsier, we see our work with our clients not only as work but as a partnership. 

We know it can be daunting to outsource any kind of business strategy to someone else. That’s why we make sure that we discuss every step with you before carrying out any of our SEO strategies.

No black box and no surprise, we will be fully transparent and explain all of our actions. We will ensure that we are keeping all of the content relevant to your business and we are also able to carry your company’s ethos through the work that we produce so that no one will even know you are using a third party for your SEO strategy, think of us as an SEO ninja…

At the end of the day, for us, it is about making your business successful, because if you are successful then we are too.

Our Scientific Search Engine Optimisation services

We cover all aspects of scientific SEO and will increase your traffic and online visibility using various channels

Technical SEO

Technical SEO services are all about getting your website fit for crawling and indexing from search engine bots. Making your site easier to navigate and easier to understand will help search engine bots rank you for your relevant keywords and/or queries.

Keyword Research

Firstly we will conduct keyword research to see what keywords you are already ranking for and see if these are the correct keywords or best keywords for you. We will then add any keywords you may benefit from to bring in more traffic to your website. These may be keywords that will be easier to rank for or keywords that produce more traffic volume than the ones you are already ranking for.

On-page SEO

On-Page SEO means making your page just as good and understandable for bots as well as users. For example, optimizing your titles, subtitles, HTML tags, images and content. Keeping all of these departments relevant to your keyword helps readers and bots understand what your page is actually about and builds trust with the two of them, proving to them you are trustworthy and know what you are talking about. 

Local SEO

Local SEO is so important, especially for smaller businesses, using and optimizing Google My Business (GMB) we can help grow your online presence locally so that anyone in your service areas searching for your product or service can find you a lot easier and can even see you on the map. This also allows people to leave reviews about your business on google which can help build trust amongst other users searching for your service.

Content Writing

Here at Leadsier, we take pride in our content writing team who are experts in writing content that is relevant, SEO-friendly, but can also market and sell products effectively. Sometimes your content can be the difference between gaining a sale or not. If your content isn’t relatable to the client, they might not even read it, you want your content to inform and sell, not put people to sleep and send them to a more interesting site. Our team of content writers have got this part down to a T from jazzing up your product pages to writing interesting and informing blogs.

Real-time SEO Analytics

When working alongside Leadsier, you will never need to ask how your SEO strategy is going because we will always keep you in the loop with follow-ups, real-time analysis and monthly reports, we are also available to call anytime you have a question or idea about your strategy.


Backlinks are very important in building trust and credibility with search engines such as Google. Backlinks are links that are pointing to your site and/or referring people to your business. The more people that are talking about you, the more likely you will be trusted by both search engines and internet users. All of this credibility and trust is a massive running factor for your business’ website.

Leadsier’s Scientific Search Engine Optimisation Methods | How do we go about increasing your traffic?

Leadsier has a thorough and scientific process that we will tailor specifically to your business and its needs

1. Research & Analysis

First of all, we will research, analyze, audit and learn everything there is to know about your business and the market you are in from what strategies work to who your main competitors are. We will carry out this research by doing a full-scale audit of your site to see what it needs from an SEO point of view and then find everything we need to know about your market and competitors by researching ourselves using specialist software and databases but also by talking to you and getting to know you and your business inside out.

2. Create a Strategy

After conducting our research, we will then move on building our strategy using the data we have already gathered, we will build our strategy around what successful methods your main competitors are using and better them at it and also figuring out what they have missed out in their strategies to give us the upper hand.

3. Implementation

Then we get to work, we start to implement our strategy. We start with what we feel will benefit your business the most, whether that be a change of keyword, optimizing page structure such as your HTML tags or a content rewrite to make your page more relevant to what you are trying to rank for. Over time we will implement the full strategy, always adding to it, keeping it relevant and fresh. 


4. Position Tracking

Every change and every piece of work we implement gets tracked and monitored to see how we are progressing and if we need to make any changes or adjustments to our strategy, all the time keeping you in the loop with what’s going on through analysis reports. 

5. Monitor

Finally, what we at Leadsier constantly do is monitor. We monitor everything from your progress to your conversions but not only do we monitor you but we also constantly monitor search engines, looking for updates or any changes in ranking factors so that we can always stay ahead of the game.

Our Search Engine Optimisation Ethics

Here, at Leadsier we take not only our company’s ethics very seriously but also aim to carry your business’ ethos throughout our work too

Committed to our clients, and our clients only!

Your secrets are entirely safe with us! Our policy is to only take one client per field in their service locations and we will not partner with your competitors, but we do always keep a sharp eye on your competitors and what they are doing so that you are always prepared and can stay ahead and move beyond your business rivals. We know that Google’s #1 position cannot have two winners, so we must ensure that that winner is you!

Follow-ups are the backbone of our services

While other Search engine optimization and digital marketing specialists may leave you in limbo, that is not the case here at Leadsier. We know the importance of good reviews, repurposing, and revaluation. Therefore, our dedicated team will give you detailed updates on your progress, or where you need to do more in areas where you lack. They pay very close attention to your online presence and will inform you about not only the best-suited strategies but also when to apply those.

We talk simple yet meaningful and professional

Our goal isn’t to confuse you with technical jargon, but to help your understanding of the rules of the SEO game in a straightforward language. We communicate clearly and concisely so that we can work as a team in unison towards boosting the internet presence of your site. Our thoughts only revolve around your business and therefore so do our meetings and discussions. 

We’re always just a call away, quite literally!

Our clients mean everything to us and their satisfaction is our ultimate priority. We take pride in ensuring that no call to us goes unanswered and no query unresolved, ever. Our well-organized work methods ensure that no question or complaint comes between us and our valued clients. We hire only the best customer satisfaction experts and train them fully in-house so that they know fully how we operate and can always guide you to the best solutions, and most importantly, with a gleam in their voice, smile on their face, and care in their attitude! 

It is always just between you and us, strictly!

We value your trust and confidence more than anything and work solely on good faith. Our expert SEO team is bound by non-disclosure agreements meaning that our strategies to beat your competition remain in-house in a literal sense and never leave. We assign dedicated the best-suited teams to every client, and the customer’s confidentiality is their main responsibility. Not working with your competitors is just a very small part of this policy we treasure at Leadsier.

Talk to our SEO experts today about a free audit of your site!

Find out where you’re lacking and how we can help increase your online presence and traffic volume!

Understanding the Basics of Search Engine Optimization

Search Engine Optimization (SEO) is an essential practice in the digital marketing world. It involves optimizing your website to improve its visibility and ranking in search engine results. When users search for specific keywords related to your business or industry, SEO helps ensure that your website appears higher in the search engine results pages (SERPs). By understanding the basics of SEO, you can effectively drive more organic traffic to your website and increase your online visibility.

To implement SEO effectively, it’s crucial to have a solid understanding of how search engines work. Search engines use complex algorithms to determine the relevance and quality of a website’s content. They analyze various factors like keywords, backlinks, and user experience to rank websites in their SERPs. By mastering the core components of SEO strategy, including on-page optimization, off-page optimization, and keyword research, you can boost your website’s online presence and attract more potential customers.

The Importance of Keyword Research in Optimizing Your Website

Keyword research is a fundamental aspect of optimizing your website for search engines. It involves identifying and analyzing the specific words and phrases that your target audience is likely to use when searching for your products or services online. By understanding the importance of keyword research, you can effectively align your website’s content and structure with these keywords, ultimately improving your website’s visibility and attracting relevant organic traffic.

Without thorough keyword research, your website may struggle to rank high in search engine results pages (SERPs). By identifying the most relevant and high-volume keywords, you can incorporate them strategically into your website’s content, meta tags, and URLs. This allows search engines to easily understand the context and relevance of your website, increasing your chances of ranking higher and attracting valuable organic traffic. In essence, keyword research serves as a roadmap that guides your SEO efforts, ensuring that you are targeting the right keywords and optimizing your website effectively.

On-Page Optimization Techniques to Boost Your Website’s Visibility

One of the key factors in improving your website’s visibility is implementing effective on-page optimization techniques. These techniques involve optimizing various elements on your website to make it more search engine-friendly and to enhance user experience. One important aspect of on-page optimization is optimizing your website’s meta tags, including the title tag and meta description. These tags play a crucial role in informing search engines about the content of your web page and can greatly influence its visibility in search results. By carefully crafting compelling and relevant meta tags, you can increase the likelihood of your website appearing in relevant search queries.

In addition to optimizing meta tags, incorporating relevant keywords throughout your website’s content is vital for improving visibility. Conducting thorough keyword research and identifying the terms and phrases that your target audience is likely to use in their search queries can help you optimize your content accordingly. By strategically placing these keywords in your headings, subheadings, and body text, search engines will have a better understanding of what your website is about, and your chances of ranking higher in search results will significantly improve. Remember to ensure that the use of keywords is natural and not overly repetitive, as search engines also prioritize user experience and penalize websites that engage in keyword stuffing.

Off-Page Optimization Strategies for Building Quality Backlinks

Off-page optimization strategies play a crucial role in building quality backlinks for your website. Backlinks, also known as inbound links, are links from other websites that direct users to your site. These links act as a vote of confidence, indicating to search engines that your website is reputable and relevant.

One effective strategy for off-page optimization is guest blogging. By writing informative and engaging content for other websites within your industry, you can include a link back to your own site. This not only increases your visibility to a wider audience but also helps to establish your authority within your niche. Additionally, reaching out to influencers and industry experts to request backlinks can also be beneficial. When well-respected websites link to your content, it not only drives traffic to your site but also boosts your search engine rankings.

The Role of Content in SEO and How to Create Engaging and Optimized Content

Content plays a crucial role in SEO (search engine optimization), as it is the foundation upon which a website’s visibility and rankings are built. High-quality, optimized content not only attracts search engine spiders but also engages and captivates users, leading to increased traffic, conversions, and overall online success. When creating content for SEO purposes, it is important to strike a balance between incorporating relevant keywords and providing valuable information or entertainment to the target audience. By understanding the interests and needs of the target audience, one can tailor the content to cater specifically to their desires, thereby boosting engagement and improving SEO rankings.

To create engaging and optimized content, several key strategies can be employed. First and foremost, conducting thorough keyword research is essential, as it helps identify the phrases and terms that users are searching for. By seamlessly incorporating these keywords into the content, web pages become more visible to search engines, ultimately driving more organic traffic. Additionally, structuring content in a user-friendly manner, with headings, subheadings, and bullet points, enhances readability and makes the content more accessible to both users and search engines. Furthermore, regularly updating and refreshing content keeps it relevant and ensures that it continues to attract traffic and maintain a strong SEO presence. By following these guidelines, content creators can maximize their SEO potential and create dynamic, engaging, and optimized content that both users and search engines will appreciate.

The Impact of Mobile-Friendliness on SEO Rankings

Mobile-friendliness has become a crucial factor in SEO rankings. With the increasing use of smartphones and tablets, people are accessing the internet on the go more than ever before. Search engines recognize this shift and prioritize websites that are mobile-friendly. A mobile-friendly website not only provides a better user experience but also improves the chances of ranking higher in search engine results pages. In fact, search engines now penalize websites that are not optimized for mobile devices, resulting in a lower ranking. Therefore, it is imperative for businesses to ensure their websites are responsive and easily accessible on different screen sizes to stay competitive in the digital landscape.

Having a mobile-friendly website not only impacts SEO rankings but also influences user behavior. Consumers are more likely to engage with websites that are mobile-friendly, leading to longer browsing sessions and increased conversions. On the other hand, if a website is not optimized for mobile devices, users are likely to leave immediately and look for alternatives that provide a better user experience. This can significantly impact the bounce rate, which is a metric that search engines take into consideration when ranking websites. By prioritizing mobile-friendliness, businesses can not only improve their SEO rankings but also enhance user satisfaction, ultimately leading to better online visibility and increased organic traffic.

The Significance of Local SEO for Amarillo Businesses

Local SEO plays a critical role in boosting online visibility for businesses in Amarillo. By optimizing their digital presence to target customers in specific geographical locations, businesses can ensure that they appear prominently in local search results. This is particularly important for small and medium-sized enterprises that rely heavily on local customers. Through localized optimization techniques, such as claiming and optimizing Google My Business listings, businesses can increase their chances of attracting potential customers in Amarillo. Additionally, local SEO allows businesses to connect with their target audience on a more personal level, establishing trust and credibility within the community.

For Amarillo businesses, local SEO not only improves their online visibility but also enhances their chances of standing out against competitors. By focusing on location-specific keywords and optimizing website content accordingly, businesses can target potential customers who are actively seeking their products or services in Amarillo. Furthermore, local SEO enables businesses to leverage online directories and customer review platforms to their advantage. Appearing in local directories and actively managing customer reviews helps businesses build a positive online reputation, which in turn attracts more customers and boosts brand credibility. Ultimately, by investing in local SEO strategies, Amarillo businesses can drive more targeted traffic to their websites and solidify their foothold in the local market.

Analyzing and Tracking SEO Performance with Google Analytics

The first step in analyzing and tracking your SEO performance is to set up Google Analytics for your website. Google Analytics is a powerful tool that provides valuable insights into your website’s traffic, user behavior, and conversions. By integrating Google Analytics with your website, you can access a wealth of data that will help you evaluate the effectiveness of your SEO efforts. From the number of organic searches to the bounce rate and average time spent on your site, Google Analytics offers a comprehensive view of how your SEO strategies are performing.

Once you have set up Google Analytics, you can start analyzing the data to gain valuable insights into your SEO performance. One of the key areas to focus on is the organic search traffic. By monitoring the number of visitors coming from search engines, you can track the impact of your SEO efforts. Additionally, Google Analytics provides information about the keywords that are driving the most traffic to your site. By identifying the top-performing keywords, you can optimize your content and improve your rankings further. You can also track other essential metrics such as conversion rates, page load times, and user engagement to gain a holistic understanding of how well your SEO strategies are working. With the valuable insights provided by Google Analytics, you can make data-driven decisions to continually improve your website’s performance in search engine rankings.

Common SEO Mistakes to Avoid and Best Practices to Implement

When it comes to search engine optimization (SEO), there are common mistakes that businesses often make, hindering their online visibility and organic traffic growth. One of the crucial mistakes is neglecting keyword research. Without understanding the keywords your target audience uses to search for products or services, it becomes challenging to optimize your website effectively. Another common mistake is focusing solely on on-page optimization and overlooking off-page strategies. Building quality backlinks and increasing your online presence through social media and influencer collaborations are essential for improving your website’s rankings.

On the other hand, implementing best practices is crucial for long-term SEO success. One of the best practices is creating high-quality, valuable content regularly. By providing relevant and engaging information to your audience, you not only satisfy their needs but also increase your chances of ranking higher on search engine results pages (SERPs). Furthermore, optimizing your website for mobile devices is crucial in today’s mobile-first era. Make sure your website is responsive and provides a seamless user experience across all devices. Additionally, using SEO tracking and analytics tools, like Google Analytics, allows you to monitor your website’s performance and make data-driven decisions to improve your SEO strategies continually.

The Future of SEO: Trends and Predictions for the Digital Landscape

In the ever-evolving digital landscape, the future of SEO holds numerous trends and predictions. One notable trend is the increasing importance of voice search optimization. With the rise of virtual assistants like Siri and Alexa, more and more users are relying on voice commands to search for information. As a result, websites will need to optimize their content to match the conversational, question-based queries that are common with voice search. This will involve using long-tail keywords and creating content that directly answers specific questions, ultimately improving visibility and driving more organic traffic.

Another prediction for the future of SEO is the growing significance of user experience (UX) as a ranking factor. Search engines are increasingly prioritizing websites that provide a seamless and enjoyable browsing experience for users. This means that factors such as page load speed, mobile responsiveness, and intuitive navigation will have a direct impact on search rankings. Moreover, as artificial intelligence and machine learning continue to advance, search engines will become more adept at understanding user intent, further emphasizing the need for websites to prioritize UX in order to succeed in the evolving digital landscape.


What is search engine optimization (SEO)?

Search engine optimization (SEO) is the practice of improving a website’s visibility and ranking on search engine results pages (SERPs) in order to increase organic (non-paid) traffic to the site.

Why is keyword research important for optimizing a website?

Keyword research is essential for understanding what terms and phrases users are using to search for information related to your website. By optimizing your website with relevant keywords, you can improve your chances of ranking higher on search engine results pages and reaching your target audience.

What are some on-page optimization techniques?

On-page optimization techniques involve optimizing elements on your website itself, such as meta tags, headings, URL structure, and internal linking. These techniques help search engines understand the content and relevance of your site, ultimately improving its visibility.

How can off-page optimization strategies help in building quality backlinks?

Off-page optimization strategies involve activities outside of your website that aim to improve its visibility and authority. Building quality backlinks from reputable websites is one such strategy. These backlinks act as “votes of confidence” and can help search engines recognize the importance and relevance of your site.

What is the role of content in SEO?

Content plays a crucial role in SEO as it provides the information and context that search engines use to determine the relevance of a website to a user’s search query. Creating engaging and optimized content helps improve your website’s visibility and encourages higher rankings on SERPs.

How does mobile-friendliness impact SEO rankings?

Mobile-friendliness is a significant factor in SEO rankings because search engines prioritize websites that provide a positive user experience on mobile devices. Having a mobile-friendly website improves your chances of ranking higher on SERPs and reaching a wider audience.

Why is local SEO important for Amarillo businesses?

Local SEO focuses on optimizing a website to be more visible in local search results. For Amarillo businesses, local SEO is crucial as it helps target potential customers in the local area and increases the chances of attracting local foot traffic or generating local leads.

How can Google Analytics help in analyzing and tracking SEO performance?

Google Analytics is a powerful tool that provides insights into website traffic, user behavior, and other metrics. By utilizing Google Analytics, you can track and analyze the performance of your SEO efforts, monitor keyword rankings, and identify areas for improvement.

What are some common SEO mistakes to avoid?

Common SEO mistakes to avoid include keyword stuffing, using poor-quality or duplicate content, neglecting mobile optimization, ignoring metadata and alt tags, and neglecting website speed and performance. These mistakes can negatively impact your SEO efforts and hinder your website’s visibility.

What are some best practices to implement for SEO?

Some best practices for SEO include conducting thorough keyword research, creating high-quality and unique content, optimizing meta tags and headings, building natural and quality backlinks, ensuring mobile-friendliness, and regularly monitoring and analyzing your SEO performance.