Toledo SEO | Increase your organic traffic with our scientific approach to Search Engine Optimization

Increase your traffic and your sales in Toledo. Improve your search engine ranking with our expert SEO (Search Engine Optimization) scientists

Our Scientific approach relies on SEO Testing

Why rely on SEO testing?

  1. Find Out What Works, And Scale It Up

  2. Avoid Costly Mistakes

  3. Discover Opportunities

  4. Base Decisions On Data Instead Of Opinions

Search Engine Optimization

So, what is Search Engine Optimization?

SEO means optimising your website to make it trustworthy and more suited to search engines’ algorithms so they understand your site better and therefore rank it higher for your preferred keywords.

Search engine optimization or “SEO” isn’t just one magic service that instantly increases your search engine ranking and the amount of traffic heading to your website. SEO is a strategy made up of a combination of services that must be thought through, tailored to your business’ needs, and monitored regularly in order to be effective.

For example, an SEO strategy must include content design that not only ranks well in the eyes of a search engine bot but also makes for easy reading and navigation for your site’s users. A good SEO will be able to carry all of this out whilst keeping your content relevant to your business. However, content is just a small wheel in the massive machine that is SEO and keeping these wheels running smoothly at the same time is no easy task without the help of an expert.

Why should you optimise your website?

Optimising your site and its content will increase your online visibility and increase your traffic. There aren’t any disadvantages to better optimising your site to gain the trust and credit from search engines.

When done correctly, SEO can save you massive amounts of money and drastically increase your revenues. For example, with a good SEO strategy, you will reduce your advertising spending. Today, Google has replaced books, encyclopedias, shopping malls, and friends when in search of an answer, a product, or a service. 

With increasing skepticism toward publicity, more and more people rely on Google’s organic search to form an opinion, find a good or service. If you are not in the top first 3 results of the search engines for your keywords, you are missing 75% of the clicks…  If people want to find something or need the answer to a question, where do they go? Search engines…

When’s the last time you searched for something online and scrolled down to the bottom of the first page or even headed onto the second page to find your answer? A long time ago if ever.

SEO is an investment rather than an expense. In most industries,  a strong SEO will deliver more sales than your top employee for a fraction of the price. 

Identify the top ranking factors and discover what your website is missing

There are literally hundreds of ranking factors used by Google to rank a site. From keyword density to contextual words and backlinks, we can measure the under-optimization or over-optimization of a webpage for more than 300 measurable factors. 

Leadsier’s expert SEO understands how to optimize your website to get you to the top of the search results. How do we know? We have on hand a series of more than 400 scientific tests to help us understand Google Algorithms.

After years of studying search engine algorithms and implementing our research, we have found some ranking factors that will help your business reach the top position in the search engine results pages (SERPs). Some of those top ranking factors are:

  • Keyword Density
  • Direct traffic
  • Use of contextual words to support your keyword variations
  • Time spent on the site
  • « White hat » external links that point to your site (Backlinks)
  • Internal links strategy to push your “money pages” higher in rankings.
  • Textual content length
  • Structure of the keywords implementation in the text, titles, URL, sub-headings, meta title, meta description, image alt, etc.
  • Page Speed 
  • Core Web Vitals

 

All of the factors above add to the engagement value of any website or individual page. Our goal is to not only bring traffic to your website but even more importantly convert users to customers. Here at Leadsier, our SEO experts keep track of all the information and use the most relevant, up-to-date, and automated tools to ensure that your website does its best and covers all aspects. We offer the most effective scientific SEO strategies available in the market today to help your website appear for relevant queries, in front of the right audience on Google and other search engines.

The benefits of choosing to work with our SEO experts in Toledo.

We will, of course, increase your website traffic, your leads, and your sales...but even more, we will show you how we do it.

SEO is more a science than an art. Our scientific approach can be duplicate and used by anyone that takes the time to master it. Let us show you how to create content that will get at the top of the search engine.

At Leadsier, we see our work with our clients not only as work but as a partnership. 

We know it can be daunting to outsource any kind of business strategy to someone else. That’s why we make sure that we discuss every step with you before carrying out any of our SEO strategies.

No black box and no surprise, we will be fully transparent and explain all of our actions. We will ensure that we are keeping all of the content relevant to your business and we are also able to carry your company’s ethos through the work that we produce so that no one will even know you are using a third party for your SEO strategy, think of us as an SEO ninja…

At the end of the day, for us, it is about making your business successful, because if you are successful then we are too.

Our Scientific Search Engine Optimisation services

We cover all aspects of scientific SEO and will increase your traffic and online visibility using various channels

Technical SEO

Technical SEO services are all about getting your website fit for crawling and indexing from search engine bots. Making your site easier to navigate and easier to understand will help search engine bots rank you for your relevant keywords and/or queries.

Keyword Research

Firstly we will conduct keyword research to see what keywords you are already ranking for and see if these are the correct keywords or best keywords for you. We will then add any keywords you may benefit from to bring in more traffic to your website. These may be keywords that will be easier to rank for or keywords that produce more traffic volume than the ones you are already ranking for.

On-page SEO

On-Page SEO means making your page just as good and understandable for bots as well as users. For example, optimizing your titles, subtitles, HTML tags, images and content. Keeping all of these departments relevant to your keyword helps readers and bots understand what your page is actually about and builds trust with the two of them, proving to them you are trustworthy and know what you are talking about. 

Local SEO

Local SEO is so important, especially for smaller businesses, using and optimizing Google My Business (GMB) we can help grow your online presence locally so that anyone in your service areas searching for your product or service can find you a lot easier and can even see you on the map. This also allows people to leave reviews about your business on google which can help build trust amongst other users searching for your service.

Content Writing

Here at Leadsier, we take pride in our content writing team who are experts in writing content that is relevant, SEO-friendly, but can also market and sell products effectively. Sometimes your content can be the difference between gaining a sale or not. If your content isn’t relatable to the client, they might not even read it, you want your content to inform and sell, not put people to sleep and send them to a more interesting site. Our team of content writers have got this part down to a T from jazzing up your product pages to writing interesting and informing blogs.

Real-time SEO Analytics

When working alongside Leadsier, you will never need to ask how your SEO strategy is going because we will always keep you in the loop with follow-ups, real-time analysis and monthly reports, we are also available to call anytime you have a question or idea about your strategy.

Backlinks

Backlinks are very important in building trust and credibility with search engines such as Google. Backlinks are links that are pointing to your site and/or referring people to your business. The more people that are talking about you, the more likely you will be trusted by both search engines and internet users. All of this credibility and trust is a massive running factor for your business’ website.

Leadsier’s Scientific Search Engine Optimisation Methods | How do we go about increasing your traffic?

Leadsier has a thorough and scientific process that we will tailor specifically to your business and its needs

1. Research & Analysis

First of all, we will research, analyze, audit and learn everything there is to know about your business and the market you are in from what strategies work to who your main competitors are. We will carry out this research by doing a full-scale audit of your site to see what it needs from an SEO point of view and then find everything we need to know about your market and competitors by researching ourselves using specialist software and databases but also by talking to you and getting to know you and your business inside out.


2. Create a Strategy

After conducting our research, we will then move on building our strategy using the data we have already gathered, we will build our strategy around what successful methods your main competitors are using and better them at it and also figuring out what they have missed out in their strategies to give us the upper hand.


3. Implementation

Then we get to work, we start to implement our strategy. We start with what we feel will benefit your business the most, whether that be a change of keyword, optimizing page structure such as your HTML tags or a content rewrite to make your page more relevant to what you are trying to rank for. Over time we will implement the full strategy, always adding to it, keeping it relevant and fresh. 

 

4. Position Tracking

Every change and every piece of work we implement gets tracked and monitored to see how we are progressing and if we need to make any changes or adjustments to our strategy, all the time keeping you in the loop with what’s going on through analysis reports. 


5. Monitor

Finally, what we at Leadsier constantly do is monitor. We monitor everything from your progress to your conversions but not only do we monitor you but we also constantly monitor search engines, looking for updates or any changes in ranking factors so that we can always stay ahead of the game.

Our Search Engine Optimisation Ethics

Here, at Leadsier we take not only our company’s ethics very seriously but also aim to carry your business’ ethos throughout our work too

Committed to our clients, and our clients only!

Your secrets are entirely safe with us! Our policy is to only take one client per field in their service locations and we will not partner with your competitors, but we do always keep a sharp eye on your competitors and what they are doing so that you are always prepared and can stay ahead and move beyond your business rivals. We know that Google’s #1 position cannot have two winners, so we must ensure that that winner is you!

Follow-ups are the backbone of our services

While other Search engine optimization and digital marketing specialists may leave you in limbo, that is not the case here at Leadsier. We know the importance of good reviews, repurposing, and revaluation. Therefore, our dedicated team will give you detailed updates on your progress, or where you need to do more in areas where you lack. They pay very close attention to your online presence and will inform you about not only the best-suited strategies but also when to apply those.

We talk simple yet meaningful and professional

Our goal isn’t to confuse you with technical jargon, but to help your understanding of the rules of the SEO game in a straightforward language. We communicate clearly and concisely so that we can work as a team in unison towards boosting the internet presence of your site. Our thoughts only revolve around your business and therefore so do our meetings and discussions. 

We’re always just a call away, quite literally!

Our clients mean everything to us and their satisfaction is our ultimate priority. We take pride in ensuring that no call to us goes unanswered and no query unresolved, ever. Our well-organized work methods ensure that no question or complaint comes between us and our valued clients. We hire only the best customer satisfaction experts and train them fully in-house so that they know fully how we operate and can always guide you to the best solutions, and most importantly, with a gleam in their voice, smile on their face, and care in their attitude! 

It is always just between you and us, strictly!

We value your trust and confidence more than anything and work solely on good faith. Our expert SEO team is bound by non-disclosure agreements meaning that our strategies to beat your competition remain in-house in a literal sense and never leave. We assign dedicated the best-suited teams to every client, and the customer’s confidentiality is their main responsibility. Not working with your competitors is just a very small part of this policy we treasure at Leadsier.

Talk to our SEO experts today about a free audit of your site!

Find out where you’re lacking and how we can help increase your online presence and traffic volume!